Ultimate Encyclopedia of Mustang

Download or read book Ultimate Encyclopedia of Mustang written by Peter Henshaw and published by Chartwell Books. This book was released on 2014-03-14 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Encyclopedia of Mustang is a full-color book is packed with photos and captures the speed, energy, and experience of owning a Mustang. Mustang was initially based on the platform of the second generation North American Ford Falcon, a compact car. Introduced early on April 17, 1964, and thus dubbed as a "1964½" model by Mustang fans, the 1965 Mustang was the automaker's most successful launch since the Model A. The Mustang has undergone many transformations to its current fifth generation. Lee Iacocca, the father of Mustang, was busy assembling a team of engineers, designers, and P.R. men that would essentially produce the Ford Mustang. The car's styling and performance, combined with an image-building marketing blitz, secured the "1964½" Mustang's place as the forerunner in its class.