Ultra Pop Textures

Download or read book Ultra Pop Textures written by Vincenzo Sguera and published by Arkivia Books Srl. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Eighties was a special time for the creative people who participated, made up of absolute visual liberty with no fear of making mistakes, of the excessive or of Kitsch. The market wanted ever-new ideas and the search for not-yet-discovered things. We could take the daring step and match styles that none would have done before. The graphics of that period did not have the strength to transform a product or indeed enough force in design to risk combining circle and triangle, soft curves and broken lines. If anything, they were an accompaniment, like a brand or a label, succeeding less than a texture or a form could, in decoration. However, research went on in the same daring ways, looking for unusual cuts and graphic quotes. Decisive colours with a lot of black in attendance, many nets, pois, lines and optical effects, mixing photos and designs, ancient and modern. New fonts were beginning to be used, the need was not yet obvious, but unconscious. These were the Eighties. Textures had invaded the market. With a new texture the same old, tired product lived again and became appetising, quite apart from quality and innovation. To be visible always, come what may, was over-consumistic society's "must". AUTHOR Vincenzo Sguera, an Italian architect, has been working in the field of design, fashion, textiles and accessories, directing several creative studios and developing products for many companies at an international level since 1977. In 2003 he founded Arkivia Books and has since worked as an author and publisher. Michele Moricci has a diploma as Technician in Clothing and Fashion in Florence, Italy. In 2007 he began working with Arkivia Books, collaborating with Vincenzo Sguera in the publication of several books while working as a graphic - stylistic designer for several fashion studios in his area. Illustrations 250 colour Also Available: Ultra Pop Graphics Vol.1 ISBN: 9788888766195 *