Understanding Consumer Behavior and Consumption Experience

Understanding Consumer Behavior and Consumption Experience
Author :
Publisher : IGI Global
Total Pages : 319
Release :
ISBN-10 : 9781466675193
ISBN-13 : 1466675195
Rating : 4/5 (93 Downloads)

Book Synopsis Understanding Consumer Behavior and Consumption Experience by : Rajagopal

Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher


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