Using Smart Cards to Gain Market Share

Using Smart Cards to Gain Market Share
Author :
Publisher : Gower Publishing, Ltd.
Total Pages : 156
Release :
ISBN-10 : 0566083159
ISBN-13 : 9780566083150
Rating : 4/5 (59 Downloads)
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Book Synopsis Using Smart Cards to Gain Market Share by : Aneace Haddad

Download or read book Using Smart Cards to Gain Market Share written by Aneace Haddad and published by Gower Publishing, Ltd.. This book was released on 2000 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Payment methods, smart cards and customer-elationship marketing are all converging at the moment of purchase, transforming the connections between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies to use technology to gain market share.


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