Value-added Public Relations
Author | : Thomas L. Harris |
Publisher | : Contemporary Books |
Total Pages | : 344 |
Release | : 1998 |
ISBN-10 | : UOM:39076001919666 |
ISBN-13 | : |
Rating | : 4/5 (66 Downloads) |
Book Synopsis Value-added Public Relations by : Thomas L. Harris
Download or read book Value-added Public Relations written by Thomas L. Harris and published by Contemporary Books. This book was released on 1998 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here marketing public relations leader Thomas Harris uses dozens of case histories to show how some of the nation's most successful marketers have used public relations techniques to give added power and persuasion to their marketing messages.