A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When cu

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Pro

The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When cu

As an Occupational Safety and Health (OSH) practitioner have you ever wondered "How can I shape my career trajectory to reach a C-suite position in business?" O