Victoria's Secret Gets Into Chinese Market Business Plan Proposal

Victoria's Secret Gets Into Chinese Market Business Plan Proposal
Author :
Publisher :
Total Pages : 202
Release :
ISBN-10 : OCLC:656270947
ISBN-13 :
Rating : 4/5 (47 Downloads)

Book Synopsis Victoria's Secret Gets Into Chinese Market Business Plan Proposal by : Luyan Zhang

Download or read book Victoria's Secret Gets Into Chinese Market Business Plan Proposal written by Luyan Zhang and published by . This book was released on 2008 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this project is to develop a business plan for Victoria's Secret to enter the Chinese market. Currently, Victoria's Secret doesn't operate any stores in China. This project will discuss the following aspects of the Chinese lingerie textile market: the distinct backgrounds of Chinese and United States' lingerie markets, the potential advantages and risks for entering the Chinese market.


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