Visionary Pricing
Author | : Gerald E. Smith |
Publisher | : Emerald Group Publishing |
Total Pages | : 384 |
Release | : 2012-11-29 |
ISBN-10 | : 9781780529974 |
ISBN-13 | : 178052997X |
Rating | : 4/5 (74 Downloads) |
Download or read book Visionary Pricing written by Gerald E. Smith and published by Emerald Group Publishing. This book was released on 2012-11-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.