This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your

One of the New York Post's Top 10 Career Books of 2012 and a Booklist Top 10 Business Book DO YOU WORK WITH A MEAN GIRL? A woman’s field guide to the new fron

Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslu

The search for Mr. Right starts here. This simple set of dating dos and don'ts-combining The Rules and The Rules II-will teach you how to find (and keep!) a man