The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to c

"This work will appeal to students enrolled in wine marketing and business courses, those studying industrial organization, and economists and other social scie

How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of th

Until very recently, most grape-based wine was consumed close to where it was produced, and mostly that was in Europe. Barely one-tenth of the world's wine prod

Until recently, most grape-based wine was consumed close to where it was produced, and mostly that was in Europe. Despite the huge growth in inter-continental t