A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two deca

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic m

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows

How do top performing companies achieve and sustain exceptional performance in product innovation? According to world-renowned product innovation experts Robert

Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new pro