This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strateg

From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and c

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that ac

Provides profiles on 225 individuals whose names are found on today's popular products.

Josh McQueen resides in Mill Valley, California. During his twenty-eight years with the Leo Burnett Company, Josh was research director in London, regional rese