Collaboration in Tourism Businesses and Destinations

Download or read book Collaboration in Tourism Businesses and Destinations written by Dogan Gursoy and published by Emerald Group Publishing. This book was released on 2015-01-29 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.