Market-Value Pricing

Download or read book Market-Value Pricing written by Gabriel Steinhardt and published by Springer. This book was released on 2019-01-31 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value PricingTM Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.